Why Your School Website Is Never Done

Your school’s website isn’t just a digital bulletin board—it’s a living, breathing communication tool that should evolve with your school year. Yet far too many schools treat their website like a one-and-done project: publish it, forget it, and revisit it only when something breaks.

At SOLVED, we believe your school website should be continuously updated to reflect the heartbeat of your school. Because here’s the truth: a static website doesn’t serve students, staff, or families. A dynamic one does.

Your Website Is Your School’s Front Door—Every Season

Throughout the year, your website plays different roles depending on your school’s calendar. By treating it as a living resource, you ensure that every visitor—from prospective parents to returning students—can quickly find relevant and timely information.

Here’s how your school website’s priorities should shift with the seasons:

Summer: Showcase & Recruit

Summer is a prime time for school shopping. Parents researching options for their children will absolutely judge your school by the quality, clarity, and usefulness of your website.

Use this time to:

• Highlight your school’s unique programs and values
  
• Showcase your staff and student successes
  
• Provide enrollment instructions and deadlines
  
• Include vibrant photos and videos from the past year
  
  

Think of it as your digital open house—it should feel warm, informative, and professional.

Fall: Set Expectations & Build Culture

At the start of the school year, your website should become the go-to place for critical policies and updates. It’s the anchor for setting school-wide expectations and helping families stay on track.

Be sure your website includes:

• Updated calendars and schedules
  
• Cell phone policies, dress codes, and academic expectations
  
• Back-to-school night information
  
• Classroom supply lists or teacher welcome pages
  
  

A clear, up-to-date website here helps prevent confusion and builds trust.

Winter: Communicate Holidays & Closures

In the winter, families need transparency and quick access to changing schedules. Snow days, holiday closures, and last-minute updates require your site to be nimble and responsive.

Update your homepage with:

• Closure notices and alerts
  
• Winter break details
  
• Links to family resources or support programs
  
• Announcements about extracurriculars or events
  
  

When families need quick answers, your website should be the first—and best—place they check.

Spring: Support Testing & Transitions

As the school year winds down, your website should be laser-focused on two things: supporting state testing and preparing families for summer transitions.

Helpful content might include:

• Testing schedules and preparation tips
  
• Encouragement messages or resources for test anxiety
  
• Promotion or graduation information
  
• Summer learning opportunities or enrichment sign-ups
  
  

This is the time to rally your school community, and your website should be part of that effort.

School Websites Aren’t Set-It-and-Forget-It

Your website isn’t done just because it looks good. The real work is in keeping it accurate, relevant, and aligned with your school’s evolving needs.

That’s why school leaders often search for terms like:

• “Best school website provider for K-12”
  
• “NYC DOE website support”
  
• “Custom school website updates”
  
• “School calendar integration website”
  
• “Parent-friendly school websites”
  
  

These aren’t requests for one-time design—they’re calls for ongoing support, content management, and calendar alignment. And that’s where we come in.

Why SOLVED Is Different

At www.solvedconsulting.com, we don’t just build school websites—we support them year-round. We specialize in NYC K-12 schools, offering tailored solutions that prioritize:

• Proactive updates based on your school calendar
  
• Rapid content changes tied to district-wide priorities
  
• Hands-on support for events, testing, holidays, and more
  
• Intuitive navigation for parents, students, and staff
  
• Full alignment with DOE expectations and communications
  
  

When you work with SOLVED, you get more than a website vendor. You get a partner dedicated to keeping your digital presence clear, current, and community-focused.

Your school never stands still—and neither should your website.

Contact SOLVED today to build a site that grows with your school.