Tips for Writing Better Content for Your School Website

minute read
April 6, 2023

Creating compelling and informative content for your school website is crucial for attracting prospective students , parents, and staff. However, it can be challenging to strike the right balance between providing essential information and engaging your audience. SOLVED is here to share valuable tips on educational content writing and how to write good content for websites, focusing on content for school websites.

Write for Your Students

While it's important to address the needs and concerns of parents and staff, your primary focus should be on appealing to prospective students. Create content that speaks directly to them and highlights aspects of your school that are most likely to resonate with them. Use language that is relatable and engaging to connect with students and encourage them to learn more about your school.

Be Clear and Concise

When it comes to writing content for school websites, clarity and brevity are crucial. Keep your sentences short and to the point, and use simple language that is easily understood by your target audience. Break up lengthy paragraphs with subheadings, bullet points, or numbered lists to improve readability .

Write for a Mobile-First Experience

With the increasing prevalence of mobile devices, it's essential to optimize your website content for a seamless mobile experience. Ensure that your content is easily readable and navigable on smaller screens, with responsive design and clear calls to action. Keep paragraphs short, use descriptive headings, and consider using accordion-style menus or collapsible sections to improve usability on mobile devices.

Avoid Industry Jargon

While you might be familiar with education-specific terms and acronyms, your audience might not be. Avoid using industry jargon or overly technical language that could potentially confuse or alienate your readers. Instead, use plain language and everyday terms to convey your message in a way that's easily understood by all.

Use Action Verbs

Incorporate action verbs into your content to create a sense of urgency and inspire your audience to take action. Action verbs, such as "discover," "explore," "learn," and "apply," make your content more dynamic and engaging, encouraging readers to get involved with your school and its offerings.

Optimize Your Content for SEO

Search engine optimization (SEO) is an essential aspect of educational content writing. By optimizing your website content for search engines, you can increase its visibility and attract more organic traffic. Conduct keyword research to identify relevant terms and phrases, and incorporate them strategically into your content, meta tags, and URLs.

Use a Consistent Tone and Voice

Maintaining a consistent tone and voice throughout your school website will help establish your school's brand identity and make your content more cohesive. Develop a writing style guide that outlines your preferred tone, voice, grammar, and formatting. Ensure all content creators adhere to this guide to maintain consistency across your site.

write content for your school

Incorporate Multimedia Elements

Enhance your written content by including multimedia elements, such as images, videos, and infographics. These elements not only make your content more visually appealing but also help break up large blocks of text and improve the user experience.

Update Your Content Regularly

Keep your school website content fresh and relevant by updating it regularly. Ensure that information is accurate and up to date, and remove any outdated content. Consider adding a blog or news section to share timely updates, events, and success stories from your school community.

Proofread and Edit

Before publishing your content, thoroughly proofread and edit it to ensure it is free of grammatical errors, typos, and inconsistencies. Poorly written content can reflect negatively on your school's professionalism and credibility. Consider enlisting a colleague or professional editor to review your content and provide feedback.

Create Great Content for Your School’s Website

By following these tips on educational content writing and learning how to write good content for websites, you can create a school website that effectively engages and informs your target audience. Feel free to contact our school website experts at SOLVED Consulting. We offer free consultations to schools that need help with their digital presence.

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